GET BACK TO YOUR SOURCE WITH RESOURCERY
When California’s legal cannabis market launched in 2018, our reality was fundamentally changed forever. But just because customer preferences, regulations, and cost structures are changing doesn’t mean we have to change the ethics that guide our business relationships. In fact, we believe that by working in earnest collaboration, we each have the opportunity to specialize in what we love to do, and what we do best.
This is the founding inspiration of The Resourcery. Our team has a passion for helping people achieve their dreams. We love helping cultivators spend more time at the farm and less in the conference room, and in doing so we also get to help product visionaries breathe life into their creation.
PLANET AND PEOPLE OVER PROFITS
We believe in a concept we affectionately call “Kind Capitalism”, in which supporting the common good is a fundamental responsibility of all businesses. At The Resourcery we have borrowed the idea of the “Triple Bottom Line” from our experience working in nonprofits, which calculates the actual success of a business not just from its financial reports but also from its impact on the community it serves and the planet as a whole.
Our commitment to the greater good comes in two forms:
Environmental Stewardship! We use solar power and locally sourced materials whenever feasible.
Social Equity! Our company’s financial model allocates 5% of our net profits to charitable causes.
MEET THE RESOURCERERS
CEO, WOODLAND PONTIFEX
PRESIDENT, MASTER FORMULATOR
“In all journeys, there is a path where everyone gets what they need.”
For Craig, the story of cannabis has always been a story of agricultural freedom. A top signature-gatherer for Proposition 215, Craig went on to become a Sebastopol Council Member and Mayor, co-authoring one of the nation’s first dispensary ordinances. Driven by his passion for designing and implementing environmentally and socially sound policy, and aided by his mystical ability to talk reason into elected officials and municipal staff, Craig has been a key pathway opener for cannabis in numerous jurisdictions. With legal cannabis implemented here in California and the days of unrighteous incarceration behind, Craig has shifted his focus to spreading environmentally sustainable and socially equitable practices within cannabis businesses through his consultancy, 421 Group.
Come meet Craig at The Resourcery and let him help you unwind the mystery of your local municipal labyrinth. Be sure to see if he’s got any extra foraged chanterelles or fruit from his permaculture garden laying around.
“What is designed by the heart brings laughter to the head.”
Mitcho has been a community organizer with a passion for bringing joy and healing to the bodies and minds of others for decades. After founding and running a program for homeless LGBTQ youth in San Francisco, Mitcho moved to Sonoma County to start his CCOF Medicinal Herb Farm and continue his study of herbal medicine. As a founding member of Peace in Medicine, Mitcho noticed a gap in the industry’s offerings. Thus PhytoMagic was born in 2007 under the original name Lumen Naturae tinctures and Granny Jane’s salves and tonics. Mitcho has been teaching on many aspects of Herbal Medicine for over a decade at Conferences, Senior Centers, Herb Schools, Community Colleges, Universities, Public Radio, and even National Television. He is the current Vice President of the Sonoma County Herb Association. Mitcho was a founding board member and former Community Liaison for the groundbreaaking non-profit dispensary; Peace in Medicine in Sonoma County. He is the Chancellor Emeritus of Oaksterdam University’s former North Bay Campus. Mitcho organized and ran the “420’ areas for The Emerald Cup the first three years at the Sonoma County Fairgrounds. As an herbalist, he was schooled in California at CSHS where he now teaches advanced students about making and using Cannabis Medicine.
Come meet Mitcho at The Resourcery where he would be delighted to formulate a potent concoction that will take you and your customers where they want to go.